Many have hailed the iPad as the savior of news, but as I discussed in my last post, news readers are hesitant when asked to pay for news that they can get for free elsewhere. But what about magazines? This is where I think the printed industry could thrive if it adopts the iPad quickly and effectively. Within a year I’m sure that we’ll see a magazine store with the iBook store, with all the major publishers offering digital magazines with embedded videos, interactivity and even games, as well as the usual printed content.
First out of the blocks to get the iPad magazine absolutely right is Wired. The magazine looks great on the iPad’s 9.7 inch screen as you’d expect, but it’s the content and navigation that makes Wired so much better than other magazines I’ve read. I’m looking at you, iCreate and Mac User; offering no new content and a shoddy navigation system will not sell digital copies for you.