Tag Archives: iPhone 4G

Is this the new iPhone? Or is it some very clever marketing?

If you’re on this site then you will probably have seen the article posted over on Gizmodo, claiming to show the new iPhone. Incase you haven’t basically some Apple employee forgot his prototype iPhone 4G in a bar, it worked its way to Gizmodo, got remotely wiped and they have ripped it apart showing the world that it’s the real deal.

Sure, it’s a bit chunky and the buttons and shut lines are a bit naff, but remember this is probably a roughly-made prototype so I can forgive those details. We’ve been told about the screen, the cameras, the ports and the microSIM housing, but what about the processor? Surely the chaps at Gizmodo would be fighting to show us if the phone has the new A4 chip, as seen in the iPad?

And another thing, I’m not so convinced about the ‘lost in a bar’ story. Hours before the iPad was announced a photograph was leaked showing a prototyped bolted to a workbench, and even when iPad were sent to reviewers they had to be kept securely in a darkened room. So why the hell was some engineer using a prototype 4G iPhone in a bar, and how did he manage to loose it? Knowing Apple, I’d imagine only a handful of employees have these iPhones in their possession, so I think not loosing it would be at the forefront of his mind. It even had a 3G-style cover to keep the new design hidden from prying eyes.

The pages at Gizmodo – and most tech blogs now – haven’t been yanked by Apple’s once-notorious cease and desist requests as was the norm when  genuine leaks are published. And I can’t think of another leak on this scale. It’s the whole damn phone with loads of clear photos and videos, for God’s sake!

So it’s marketing on Apples behalf.

This prototype may not appeal to everyone but look at what it does have:

Front-facing camera? Check

Better quality rear camera with flash? Check

High resolution screen? Check

Mic for noise cancellation? Possibly

Dedicated button for the camera? Possibly

Larger, possibly removable battery? Check

Sleek, new design? Check

That list matches almost every sensible request made by current iPhone users; so by leaking this product Apple have drummed up a huge amount of interest in the new iPhone. The dodgy shut lines are probably going to be removed by the time we see this phone for real and then what is there to complain about? Apart from the VERY outside chance of having 4G technology – not to be confused with this being the 4th generation iPhone – I can’t think of anything.

One thing though; if the new iPhone doesn’t have just one of the above features, then Apple is going to be in serious trouble. Why would the prototype have more features than the finished product? That’d be suicide.

Expect an announcement in late May/early June and a release date of the new iPhone around mid to late June. We’ll then know if this is the real deal, but I guess we’ll never know if this is a deliberate leak by Apple, or a breach of their famously bulletproof secrecy.

Alistair

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